Mystic Monk Coffee Essay

Father Daniel bloody shame, Prior of the Carmelite monks of Wyoming, has a vision to expand his monastery by purchasing the Irma Lake Ranch property, which lists at $8. 9 million. The Carmelite Monks of Wyoming shake off a company called Mystic Monk Coffee. The monks sell different varieties of coffee, along with gift cards, T-shirts, and other material products on their website to raise money for purchasing the banquet property. Mystic Monks primary target market is other Catholics who love specialty coffee and want to spend their money helping their Catholic family.Father Daniel bloody shame does not have the best business scheme for accomplishing his long goal. My recommendations for him would be to set short-term and long-term goals, explore investment opportunities, and advertise to other Catholic dominated countries. Father Daniel bloody shame is the Prior of the Carmelite Order of monks in Clark, Wyoming. As of now the Carmelite monks consist of only thirteen monks. Fathe r Daniel Mary has a vision to transform the Wyoming Carmelite small monastery into one that accommodates to thirty monks, a Gothic church, a convent for Carmelite nuns, a retreat center for typeset visitors, and a hermitage.However, the bedcover property he is hoping to gain for this new monastery costs $8. 9 million. His vision for Mystic Monk Coffee is that the operations will shop the purchase of the ranch. The mission of the Carmelite Monks of Wyoming is making certain that appli jackpotts understand the reality of the vows of obedience, chastity, and poverty and the sacrifices associated with living a cloistered religious life ( ). From reading this theatrical role it does not appear that Father Daniel Mary has set definite objectives or performance targets.He does have a goal of being ble to afford the ranch property, however that is a long-term goal. Having little experience in business matters, Father Daniel Mary hopes the Mystic Monk Coffee will be copious to reach the amount they need, along with a $250,000 donation and the New Mount Carmel Foundation ( ). For the Carmelite Monks of Wyoming, the best strategy in achieving goals is to set small, short-term goals that argon attainable within a specific time frame. Father Daniel Marys strategy seems to be to make as much money as possible until they reach their goal.Mystic Monk Coffees strategy is to target the part of the U. S. Catholic population who drinks coffee and wishes to support the monasterys mission. Consumers can only buy this coffee through its website. On the Mystic Monk website one may find the statement that Catholics should use their Catholic coffee dollar mark for Christ and his Catholic church ( ). This statement is a good strategy for their target market because Catholics will want to help other Catholics. some other strategy Mystic Monk has is having different products on the website.There be dark, medium, and lights roasts caffeinated and decaffeinated and in different flavo rs. Some of the popular flavors are Mystical Chants of Carmel, Cowboy Blend, Royal peculiar(a) Pecan, and Mystic Monk Blend. The website similarly features T-shirts, gift cards, CDs featuring the monasterys Gregorian chants, and coffee mugs. Also, as an incentive to bring in more frequent customers, they are abandoned the opportunity to join a coffee club, which offers monthly delivery of one to six bags of preselected coffee, as well as, free shipping for purchases of three or more bags ( ).The competitive advantage Mystic Monks strategy producing is that people are more likely to purchase something where the profit goes to benefit a charity or project, especially if the customer is of the Catholic denomination. Mystic Monk Coffees strategy is in the process of being a money-maker, I believe. As of just recently, the monks have expanded Mystic Monks business model to include wholesale sales to churches and local coffee shops. I think that expansion is the beginning of the proces s of being a money-maker. Marketing and advertising is a big missing part to how successful Mystic Monk Coffee can be.Instead of focusing on just the Catholics in the U. S. , Mystic Monk needs to reach out to other Catholicism dominated countries like Italy. Another business strategy the monks might consider is to accumulate investors, who will contribute to purchasing the ranch property. From what I have read, the strategy they are following now is not a winning strategy, but is on its way to becoming one. For this to become a winning strategy Father Daniel Mary needs to start setting short-term goals, for example, getting enough money to purchase a larger roaster or setting a monthly goal.He also needs to advertise to other Catholic dominated countries, where Mystic Monk could get the support from other monks and Catholic churches. At the end of the skid I read that Father Daniel Mary realized his vision of purchasing the ranch property would require a lot of planning and executi on. I also read that he will develop an execution plan that will enable Mystic Monk Coffee to minimize the effect of its cloistered secluded constraints, maximize the potential of monastic opportunities, and realize his vision of buying the Irma Lake Ranch ( ).The recommendations I would make to Father Daniel Mary would be set short-term and long-term goals, expand advertisements to other countries, and reach out to investors. I believe these changes will definitely help in Mystic Monks long-term direction. Another suggestion would be for Father Daniel Mary to evaluate and update Mystic Monks direction, objectives, strategy, and the execution of the strategy each year. Markets change all the time, so keeping up with whats changing will only help reach the long-term goal.