What are the Marketing Strategies The WritePass Journal

What are the Marketing Strategies What are the Marketing Strategies What is Marketing?Segmentation of Market:Balance Scorecard:Marketing Mix:Marketing Strategies:Porter, a simple strategy:Innovation strategy:Strategic Models:1-Market Drivers:2. Awareness of brand valuation:3. Dare the efficient market hypothesis:4. The investor sector treats as customer:5. Analyzing the analysts:Related What is Marketing? The supply of products and services of high quality is the relationship between the company and its customers to use management as a marketing tool. Consumer products and services of the Organization of force and focus on quality and a different style depending on product type and product promotion and marketing of products / services for visitors and a strategic plan based on planning. Segmentation of Market: Retail marketing strategy for each of the areas, and create an organization based on the quality it provides. This requires an understanding of customer needs in each region, so the product quality improvement and service sector development needs to be able to deal with the organization. Strategies of marketing of various techniques and strategies to overcome the competitors planning. Balance Scorecard: Balance scorecard has a huge used of management to assess the overall performance and to check the three key areas; the first one is customer retention rate, on the other hand, satisfaction of user and finally profitability share. Marketing Mix: The marketing mix indicates that most of the focus on the promotion of education and distribution of products, promotion, however. Thus, can the relative influence of these studies do not provide insight into mouth marketing and risk of suffering a variable? The variable bias firm cannot be linked to strategy matter. At the level of relevant personal interview with Iran Research on various consumer packaged goods managers Companies focus on the coverage of similar relax in the field of research and advertising industry. The director on whether the interest in trust, this means that the product is the original error distribution performance played a big brand. Accordingly to the question, How can impact of brand marketing mix fairly for long time? It was a high priority to research Marketing Science 1988 (for example, marketing in the company after Science Institute, 2008). One reason of this question was around for a long time. There is a need to respond to this combination extensive data and method that can be measuring the effects on long-term deal with the ordinary experimental modelling challenges. Marketing Strategies: Marketing strategies work as the mainstay of the market to fill the needs of the market and marketing plans designed to reach the goals. Plans and objectives are usually measured by test results Overall, the plan multi-year marketing strategy as a strategy based on specific steps to complete the current year plan with the details.  Time horizon, according to a marketing plan vary from one company, by industry, and the United Nations, however, the time horizon over climate change and the speed is small Marketing strategies and a dynamic and modern.  Bush plans to partially random and partially. Marketing strategy of internal and external environment shows the summary of SWOT analysis survey. Internal environmental factors are use in the marketing mix, as well as performance analysis and include reduction strategy. Environmental externalities and analysis of customers, competition, and target market analysis with the analysis of technological, economic, cultural or political / legal environment impact is likely to succeed, including a set of elements. An important part of marketing strategy in many cases is the companys mission statement to keep in line with the mass marketing. Once you have an integrated environment, and develop a strategic action plan to identify options, the aim of the challenge, the maximum of the marketing mix to achieve these goals, and are evaluated in detail the construction process can scan. To develop a strategy for marketing and development, the final step in a series of contingency plans in case of problems that arise in this process to monitor the project. Marketing can develop a strategy unique work and one disagrees about. However, a common strategy aimed at a number of ways. Schemes listed below and a brief description of the most common classification. Strategy always based on market position in the chart, and classified companies in market share, or the basis of the dominance of the industry. There are usually four types of strategy to dominate the market. ï‚ §Leader ï‚ §Challenger ï‚ §Follower Porter, a simple strategy: It is use as the strategic capabilities and strategic dimension of strategic power. Scope of the strategy refers to the market penetration while strategic strength refers to a strong competitive advantage sustainable. Common strategic framework (Porter 1984) with two ranges of alternative includes two alternatives. This is the difference between the low-cost leadership focus and dimension and wide or narrow is with all of them. ï‚ §Product differentiation: ï‚ §Cost leadership: ï‚ §Market segmentation: Innovation strategy: New product development and innovation business model that deals with the rate of the company. Ask that whether of the company was on the cutting edge of technology and business innovation. Strategic Models: Most of the participant’s arkytng models marketing strategy and the tools necessary to analyze the employees decision. Begins with strategic analysis, strategic environment can be used to achieve a comprehensive understanding. As off Matrix and the one often mix the marketing strategy used to identify sites of expression. It can be used to explain the marketing strategy 4ps for planning ahead. Many companies, particularly in the area of consumer goods package (CPG) market that the buyer business customers and retailer focused on the need to adopt principles of operation. The marketing departments of these download time consumer spending in the targeted categories, buyers and retail partners and relevant ideas (both thinking and behaviour) identified by the search for growth opportunities. The development of opportunities and changes in market trends, and emerging the changing, dynamics of the region challenges. The 4ps can be used to check the defined strategy of the company. Internal team is also marketing the brand or operational business development opportunities and strategies so that the potential for new products or by request can include services and the beneficiaries to start preparing for the same priority can be changed 7Ps. The managers always use the method of perception and experience to handle and exclusive situations in their day to day business. A consumer who uses the osmosis knowledge can easily judge the marketing employed. The main purpose of the marketing budget is to focus to enhance the value of the firm, but on the other side of this concept is the stock price usually fluctuates. This stock price fluctuation is the result of increase in financial revenue. Due to the above measurements marketing expenditure can affect the marketing investment in a long term. The market base asset depends upon the market action to market place outcomes, which can attain from the exploring relationships. To explore and define these issues, a small group introduce a five key elements areas. 1-Market Drivers: It defines that to get information regarding stock price of main customers, brand and marketing assessment? How can you define the relationship of short-range versus long-run group performance? The market based elements should be on the both sides. 2. Awareness of brand valuation: There is different methodologies use for the valuation of brand but still it’s questionable that wither the brand has ability to capture the market share or it faces the negative response. The brand directly affects the level of each activity such as cash flows, risk elements, growth and cost of risk capital. 3. Dare the efficient market hypothesis: It is being observe that the market base on the assumptions and strategies which focus mainly on the segmentation and differentiation which all cause the market imperfect. The results of all the above activities can be judge through the positive results inform of retention of customers and positive stock returns etc. 4. The investor sector treats as customer: While communicate the investor community it’s important to evaluate that the right community is being address. The major focus should be on the activities that the companies present themselves in a way so that they can get the major share of the investor’s market. 5. Analyzing the analysts: The recommendation of an analyst will be suitable for the business organisation in order to brand equity and the most important that the analyst closely observe the market events or not because it directly effects the prices of a products. A firm worth can be measured by analysis of its cash flows as well as growth and risk link with the future cash flows. The market performance could be examined through the following relationship: Market based assets: It consists of brand, customers, innovations and channels. It seems that they have not value but they have a sound impact over the market. Marketing capabilities: Market orientation and expertise places a major role in perfect utilised use of resources. Marketing actions: Market action based on strategy development and extension of business models that leverage marketing assets and capabilities. MODES OF ENGAGEMENT FOR CRITICAL MARKETING AND THE MAINSTREAM: There are three possible types of engagement the oppositional mode, the revivalist mode and the therapeutic mode. 1- Oppositional: This situation against key marketing and acting dialectically with the mainstream  a separate alternative and present themselves discipline approach and marketing. This Reference is to submit their methods distinct from the development of critical infrastructure,  awareness base, vocabulary, etc., and the various major networks, conferences,  Magazines, in opposition to the dominant people, and so on.  The goal is to establish  Alternative agenda, marketing, and the prevailing philosophy is based on strength and attacks her  Institutions and more than willing to take. The network marketing will separate the principal and other educational institutions as a focal,  Development of the theory and methods, research and education centre for programs,  Anti attract scientists and ideas that have proven effective are ready to attack and change  Prevailing. 2- Revivalist: This important project is busy with the mainstream and to encourage  his methods of investigating the original and important educational values and the return of a doubt.   Evidence of the time on the basis of marketing power lost the original harmonies and creativity, this was counterbalanced by a healthy suspicion and criticism  fixed ideas.  Instead of, in these days, through the knowledge of the Supreme  transmission, the recipient is limited to receive texts become ossified in Philosophy of Kotler is to  managerial skills to take, as set out below as  status the direction of the search method. 3- Therapeutic: This approach as a sign of mainstream marketing ideas, the philosophy of group and marketing power of knowledge in education, social and economic relations (System (1999 Wilmot). Demystify and democratize the importance of the role of marketing. Marketing knowledge and wean direction away from the mainstream to help fetishism marketing techniques and texts. Conclusion: According to our global environment business it is not tough to makes a very popular to your business and to enhance it according to your desire over the world. Today a firm cannot get success without develop a progressive business strategy that can provide a strategic fit between its resources and to change the business strategy. In this case study, you can get the ideas regarding to Literature review by using a long range of strategies based on the market mix and market drivers to achieve organizational goals. The strategies should be build as customer friendly and to help the customer through continuing the services to Independent business owners, members and Clients.

Personal & Professional Development Assignment Example | Topics and Well Written Essays - 3000 words - 1

Personal & Professional Development - Assignment Example Whilst undertaking this course, I undertook numerous exercises in seminars and took part in different activities, which as well has been of great help particularly in developing my personal attributes. The activity involved in was presenting the work to my group. During this activity, one of the most challenging issues that I noted was time management. In fact, for the first time as a postgraduate student, I came to recognize that time management is an important skill for all professionals (Cheng and Li-Fang 2004). Even now, I have been working hard to improve on management of time after going through different activities included in my log. To considerably improve my skills of time management, I have been consulting a number of published materials including books, professional practices as well as activities such as group participation. All these were also achieved with the help of a development plan ( Cho, Roberts and Patten 2010). I must say that, I have used my formulated developmental plan to improve my skills of managing time and this is evident in the way I have been accomplishing my assignments-finishing assignments early instead of waiting for the last day rush. As student in management class, particularly specializing in international business, I have immeasurably learned a number of important aspects, which will help me in making informed decisions particularly in cross cultures in future (Cummings and Worley 2009). Generally, this course has enabled me to learn more about varied practices in international management as well as other aspects linked to cross-culture and which will assist me to become a successful manager in an international context. In fact, having studied with various students who come from diverse ethnicities and cultures, I have, through my course, learned to acclimatize and adapt several things as well as ethics, which have helped me to

Photo Galleries' Masterpieces Essay Example | Topics and Well Written Essays - 2500 words

Photo Galleries' Masterpieces - Essay Example Paris never looked that beautiful under the rays of the scorching sun. Natural beauty was at its best! Belin pictures were completely devoid of any form of aliveness. These twelve black and white gelatin prints housed inside this gallery soothed my nerves. These pictures of Paris showed different historical stages of this place. She took out the history and the personality of the objects and used these as an inspiration for her amazing photographs.   Valerie Belin was born in 1964 in Paris and held numerable exhibitions before this like the ones in Centre Georges Pompidou, Foundation Cartier pours l’art Contemporain, Museum of Modern Art, New York etc. Belin gave her pictures a weird mysterious look by combing two negatives together. there was no human presence in the pictures she captured it with a black and white effect, contrasting the light effects. Some details given to the photograph made it so mesmerizing and compelled me to ponder on Belin’s outstanding photography skills. She used modern technology in the best possible way and gave her pictures a more dreamlike pictorial effect. One viewed these pictures as drawings, not photographs due to their mystic beauty and artistic shades. At one corner of the gallery, crystal vases and glasses laid on the table. She scrutinized the light spectrum of these inanimate objects and focused on the primary process of her photography. The best of all were the pictures of D ancer at the lido, magicians and fruit basket.   Supernaturalism of Belin’s work was revealed through her pictures with a less documentary effect. She demonstrated her painterly view in these art pictures which were far away from naturalism which forced me to think of a question regarding the ambiguous scenes that were a part of these pictures. These were captured at oblique angles with perfection and made baroque and disquieting beauty a part of them. One thing I noted was that these pictures had illusions of the external world which made these images artificial and enchanted with fantasies.

Impact of mining on indigenous communities Essay Example for Free

Impact of mining on indigenous communities Essay Indigenous Peoples pertains to any ethnic group who occupy a particular geographic area by which they have the most primitive historical association (Maybury-Lewis).   Though the term itself does not have a standard definition, the above description is most commonly used to characterize the term indigenous peoples. The common characteristics shared by the indigenous peoples include subsistence-based production which involves indigenous group’s most basic way of production such as agricultural, pastoral, and hunting and gathering (Maybury-Lewis). The usual lifestyle which the indigenous people are said to have is more of a nomadic means. Though indigenous communities are considered only as minority, they can be found at almost all climate regions across the globe. Indigenous Peoples have a very wide range of concerns that are mainly associated with their relationship and interaction among other cultures and civilizations. Though reports said that the promotion of the indigenous peoples welfare is being upheld in many parts of the globe, still there are indigenous communities which experience human rights abuse. Among the most known concerns of the indigenous peoples include land ownership, access to natural resources, protection of the environment against environmental exploitation and degradation, political autonomy, poverty, healthcare services, and racial or cultural discrimination (Maybury-Lewis).

All Quiet on the Western Front Essay -- essays research papers

â€Å"All Quiet in the Western Front†   Ã‚  Ã‚  Ã‚  Ã‚  In the movie, â€Å"All Quiet in the Western Front,† Paul is an average eighteen-year-old male who enlists in the Army and is sent to fight in WWI, which changes his views and makes him an adult. Everybody in Paul’s hometown is supportive of Paul and his peers enlisting think it is a great opportunity to be able to fight in the war. At basic training, they are shown what military life is like from their drill sergeant who treats him and his friends incredibly rough. Paul returns home, he has a totally different outlook on life and his earlier life style.   Ã‚  Ã‚  Ã‚  Ã‚  Paul and twenty of his classmates enlisted in the Army to go fight in WWI. Paul was then very close to his family and friends. One of his high scho...

Factors that may lead to abusive Essay

Everyone can be victims of abusive behaviour. There are many factors that may lead to abusive situations, it could be physical that are seen clearly, some are hidden and some are emotional that the victim needs to talk to someone about. Abuse may be a single act or many acts. It can occur in any relationship and may be the result of deliberate intent, ignorance or neglect. It may be a criminal offence, such as rape, assault or theft. (http://myway.trafford.gov.uk 2014) Abuse is where the abuser may find joy or thrill by doing the actions they do, for instance if their life is going downhill, they may not want to be the only one to do so, so they put someone down either by physical, emotional, or even sexual abuse. Some of the key risk factors for abuse include: family conflict, dependency, isolation, carer stress, addictive behaviours and physiological problems. (http://www.eapu.com 2014) People more vulnerable of abusive situations: -physical disabilities -communication difficulties, may not hear the abuser, may not be able to stand up for his or her self, they may not see the abuser or that someone is going towards them, they won’t be able to talk to someone about it because they could have doubts -learning disabilities, may not know that they are being exploited or abused so its easy to be taken advantage off -mental health problems -people with dementia, affecting the intellect and physical functions, this could cause unpredictable psychological or physical behaviour. -dependency, i.e. on carers -social isolation, people usually have fewer contacts on the outside world (http://www.caerphilly.gov.uk 2014) Personal problems cause frustration, things such as addictions to drugs and  alcohol can modify behaviour and add to the bad feelings leading the individual to abuse someone. Usually if one partner in a relationship is earning more money the other partner will feel disempowered, also typically in men, if their wife/partner earns more than them it doesn’t abide to the stereotypical view of the male being the provider so they can become very aggressive and use financial abuse to make themselves feel better i.e. denying or stealing their partners money so they feel bigger and more powerful. Environmental problems such as poor housing or overcrowding could potentially lead to abusive situations because, if there is overcrowding, the abuser may need more space and abuse someone so they leave. Someone with poor housing is easy targets for abusive people as they may live on the streets, the abuser may think that because they live on the street they have no feelings or family and take advantage of them just because they are lesser off than the abuser, so the abuser may feel a sense of priority over them. An adequate increase on carer stress may push the carer too far and abuse someone. The carer may lack understanding of the ageing process, illness, disability and/or needs of the vulnerable adult. The carer may blame the victim of financial problems as they have a low income or debt problems, although it is not the victims fault, this could lead to the carer possibly blackmailing someone for more money, abusing the victims money, providing them with financial problems. Another aspect of abusive situations is personal stress; the carer may be looking after two generations, his or her own children and a dependent adult, they may feel that are not getting their own time meaning they feel isolated, and may take advantage of someone and the carer may feel disempowered and trapped. If someone rejects help, then they are even more vulnerable. In some families abuse is considered the normal reaction to stress, and it may continue from generation to generation, for instance if a child has done something wrong they need to be disciplined, some families would confiscate something and some families may physically abuse, i.e. smacking. A child who was previously abused may now be a carer and repeat the cycle of abuse  to a dependent parent or child. The risk of abuse is greater where the vulnerable adult: Has an unusual behaviour, for example they may stay in their safe zone a lot more, they don’t want to leave as they feel they can’t trust anybody Rejects help, they may have family there for them or friends but they may feel they can cope themselves, they break down communication between them and everyone else Is socially isolated i.e. does not have other friends or visitors Unable to complain, for example because of hearing disabilities and other communication barriers May have low self-esteem, so lacking power in relationships Bay be less likely to be served well be the criminal justice system, possibly because of past criminal convictions (http://myway.trafford.gov.uk 2009) (http://www.safefromharm.org.uk 2014) Bibliography http://www.caerphilly.gov.uk/pdf/Health_SocialCare/POVA/Predisposing_factors_which_may_lead_to_abuse.pdf 2006 Date accessed 23/09/14 http://www.eapu.com.au/elder-abuse/risk-factors 2014 Date accessed 23/09/14 http://myway.trafford.gov.uk/i-need-help-with/keeping-people-safe/safeguarding-adults/safeguarding-adults/understanding-safeguarding/types-risks-and-indicators-of-abuse.aspx 2014 Date accessed 24/09/14 http://myway.trafford.gov.uk/i-need-help-with/keeping-people-safe/safeguarding-adults/safeguarding-adults/understanding-safeguarding/types-risks-and-indicators-of-abuse.aspx 2009 Date accessed 28/09/14 http://www.safefromharm.org.uk/wps/wcm/connect/occ/Safe+From+Harm/Professionals/What+is+adult+abuse/SFH+-+Prof+-+T+-+risk+factors 2014 Date accessed 28/09/14

How The U.S. Electoral College System Works

The Electoral College is not a college in the sense that the word is generally used. Instead, it is the important and often controversial process by which the United States selects the President of the United States every four years. The Founding Fathers created the Electoral College system as a compromise between having the president elected by Congress and having the president elected by the popular vote of qualified citizens. Every fourth November, after almost two years of campaign hype and fundraising, more than 100 million Americans cast their votes for the presidential candidates. Then, in the middle of December, the president and vice president of the United States are actually elected. This is when the votes of only 538 citizens—the electors of the Electoral College System—are counted.   How It Works When you vote for a presidential candidate, you are in fact voting to instruct the electors from your state to cast their votes for the same candidate. For example, if you vote for the Republican candidate in the November election, you are really just picking an elector who will be pledged to vote for the Republican candidate when the Electoral College votes in December. The candidate who wins the popular vote in a state wins all the pledged votes of the states electors, in the 48 winner take all states and District of Columbia. Nebraska and Maine award electors proportionally. The National Archives explains: Maine has four Electoral votes and two Congressional districts. It awards one Electoral vote per Congressional district and two by the statewide, at-large vote. Nebraska has five Electoral College votes, three awarded to the district winners, and two awarded to the statewide popular vote-getter. Overseas territories of the United States, such as Puerto Rico, have no say in presidential elections, even though their residents are U.S. citizens. The Electoral College system was established in Article II of the Constitution and was amended by the 12th Amendment in 1804. How Electors Are Awarded Each state gets a number of electors equal to its number of members in the U.S. House of Representatives plus one for each of its two U.S. senators. The District of Columbia gets three electors. State laws determine how electors are chosen, but they are generally selected by the political party committees within the states. Each elector gets one vote. Thus, a state with eight electors would cast eight votes. There are currently 538 electors, and the votes of a majority of them—270 votes—are required to be elected. Because Electoral College representation is based on congressional representation, states with larger populations get more Electoral College votes. Should none of the candidates win 270 electoral votes, the 12th Amendment mandates the election be decided by the House of Representatives. The combined representatives of each state get one vote and a simple majority of states is required to win. This has only happened twice: Presidents Thomas Jefferson in 1801 and John Quincy Adams in 1825 were elected by the House of Representatives. Faithless Electors While the state electors are pledged to vote for the candidate of the party that chose them, nothing in the Constitution requires them to do so. In rare instances, an elector will defect and not vote for their partys candidate. Such faithless votes rarely change the outcome of the election, and laws of some states prohibit electors from casting them. However, no state has ever prosecuted someone for not voting the way they were pledged. The 2016 election saw the most ever faithless electors, as seven were cast; the previous record was six electors who changed their votes, in 1808. When the College Meets The public casts their votes on the first Tuesday after Nov. 1, and before the sun sets in California at least one of the TV networks likely will have declared a winner. By midnight, one of the candidates will have probably claim victory and others will concede defeat. But not until the first Monday after the second Wednesday in December, when the electors of the Electoral College meet in their state capitals to cast their votes, will there really be a new president- and vice president-elect. Why is there such a delay between the general election and the Electoral College meetings? In the 1800s, it took that long to count the popular votes and for all the electors to travel to the state capitals. Today, the time is more likely to be used for settling any protests due to election code violations and for vote recounts. Criticisms of the System Critics of the Electoral College system point out that the system allows the possibility of a candidate actually losing the nationwide popular vote but being elected president by the electoral vote. A look at the  electoral votes from each state  and a little math will show you how. In fact, it is possible for a candidate to not get a single persons vote in 39 states or the District of Columbia, yet be elected president by  winning  the popular vote in just 11 of these 12 states (The number of electoral votes is in parentheses): California (55)New York (29)Texas (38)Florida (29)Pennsylvania (20)Illinois (20)Ohio (18)Michigan (16)New Jersey (14)North Carolina (15)Georgia (16)Virginia (13) Because 11 of the 12 states listed above account for exactly 270 votes, a candidate could win these states, lose the other 39, and still be elected. Of course, a candidate popular enough to win California or  New York  will almost certainly win some smaller states. When It Happened Five times in Americas history presidential candidates have lost the nationwide popular vote, but been elected president  in  the Electoral College: In 1824, 261 electoral votes were available, with 131 needed to be elected president. In the election between John Quincy Adams and Andrew Jackson—both Democratic-Republicans—neither candidate won the necessary 131 electoral votes. While Jackson won more electoral and popular votes than Adams, the House of Representatives, acting under the 12th Amendment to the Constitution, selected John Quincy Adams as the sixth President of the United States. Bitter over the process, Jackson and his supporters proclaimed the election of Adams a â€Å"corrupt bargain.†In 1876,  369 electoral votes were available, with 185 needed to win.  Republican Rutherford B. Hayes, with 4,036,298 popular votes, won 185 electoral votes. His main opponent,  Democrat Samuel J. Tilden, won the popular vote with 4,300,590  votes but won only 184 electoral votes. Hayes was elected president.In 1888, 401 electoral votes were available, with 201 needed to win. Republican Benjamin Harrison, with 5,439,853 popular votes, won 233 electoral votes. His main opponent,  Democrat Grover Cleveland, won the popular vote with 5,540,309  votes but won only 168 electoral votes. Harrison was elected president.In 2000,  538 electoral votes were available, with 270 needed to win.  Republican George W. Bush, with 50,456,002 popular votes, won 271 electoral votes. His Democratic opponent,  Al Gore, won the popular vote with 50,999,897  votes but won only 266 electoral votes. Bush was elected president.In 2016, a total of 538 electoral votes were again available, with 270 needed to be elected. Republican candidate Donald Trump was elected president, winning 304 electoral votes, compared to 227 won by Democratic candidate Hillary Clinton. However, Clinton received about 2.9 million more popular votes nationwide than Trump, a margin of 2.1 percent of the total vote. Trump’s Electoral College victory was sealed by popular vote wins in the perennial swing states of Florid a, Iowa, and Ohio, as well as in the so-called â€Å"blue wall† states of Michigan, Pennsylvania, and Wisconsin, all Democratic strongholds in presidential elections since the 1990s. With most media sources predicting an easy victory for Clinton, Trump’s election brought the Electoral College system under intense public scrutiny. Trump detractors tried to protest his election and petitioned electors to cast faithless elector votes. Only two listened. Why the Electoral College? Most voters would be unhappy to see their candidate win the most votes but lose the election. Why would the  Founding Fathers  create a constitutional process that would allow this to happen? The framers of the Constitution wanted to make sure the people were given direct input in choosing their leaders and saw two ways to accomplish this: The people of the entire nation would vote for and elect the president and vice president based on popular votes alone. A direct popular election.The people of each state would elect their members of the  U.S. Congress  by direct popular election. The members of Congress would then express the wishes of the people by electing the president and vice president themselves. An election by Congress. The Founding Fathers feared the direct popular election option. There were no organized  national political parties  yet, no structure from which to choose and limit the number of candidates. Also, travel and communication were slow and difficult at that time. A very  good candidate  could be popular regionally but remain unknown to the rest of the country. A large number of regionally popular candidates would thus divide the vote and not indicate the wishes of the nation as a whole. On the other hand, election by Congress would require the members to both accurately assess the desires of the people of their states and to actually vote accordingly. This could have led to elections that better reflected the opinions and political agendas of the members of Congress than the actual will of the people. As a compromise, the Electoral College system was developed. Considering that only five times in the nations history has a candidate lost the  popular national vote  but been elected by electoral vote, the system has worked well. Yet the Founding Fathers concerns with direct popular elections have mostly vanished. The national political parties have been around for years. Travel and communication are no longer problems. The public has access to every word spoken by every candidate every day. These changes have led to calls for reforms to the system, for example, so that more states have a proportional allocation of electoral votes to more accurately reflect the popular vote.